![]() ![]() The caseback is hand-engraved with the logo of “Sterling Cooper Draper Pryce”, the advertisement firm in the series. Limited to only 25 pieces, the watch bears a lot of similarities to the Tribute to 1931 release from the year before: it features a stunning matte black dial with Art Deco accents and luminous baton hands. In 2012, JLC released the Grande Reverso Ultra Thin – Tribute to Mad Men, a very niche collaboration between the Swiss watchmaker and the show that is just awesome. ![]() (You can find the story of this watch here).Īlthough it was introduced in 1931 as a watch for Polo players (in order to protect the glass, one can flip the face over to display the caseback), shortly after its release it became globally beloved.ĭon’s wife – Elizabeth “Betty” Draper – uses the reversible case to its full potential and gets the caseback engraved in this season. The Master Memovox wasn’t the only JLC to appear on Don Draper’s wrist: in the second season, the protagonist upgrades (or downgrades: desgustibus) to a beautiful yellow gold Reverso Classique on a brown leather strap. Have a look at the two to see their differences! ![]() The Master Memovox was discontinued at the end of the decade, but the “Tribute to Deep Sea” version was re-introduced in 2012. It perfectly complements Don Draper’s restless attitude in the first season as we are thrown right into the hustle and bustle of 1960s New York City. The Memovox was primarily targeted at frequent travellers, so unsurprisingly it was a hit amongst the businessmen of the 60s who were always on the move it acted as a personal assistant of sorts with its mechanical alarm feature. This “Tuxedo” configuration features a white dial with a black outer ring, housed in a steel case. The first watch on our list is a “Tuxedo” version of Jaeger-LeCoultre’s Memovox. Into the watches on the wrists of the characters of AMC’s highly celebrated “Madĭon Draper – A progression throughout the seasons Season 1 So, if you’re into that, too, “Mad Men” is a series you should You should know about me it’s that I’m a sucker for 1950s and 1960s aesthetics,įrom advertisements, to posters, film, style and fashion, and of course, This team worked tirelessly to carefully select the watches featured in the show so that they were as “period correct” as possible.Ī lot of the watches that were featured in the hit TV show were actually “rented” from WatchesToBuy’s Derek Dier, a vintage watch specialist who, as per his website, has “ bought and sold vintage watches for over 35 years, supplying them to collectors and to the TV & Film industry”.Īs a side note, if there is one thing that The team behind this is made up of 3 highly respected figures in the “behind the scenes” department in the TV and film business: prop-masters Scott Buckwald and Ellen Freund joined forces with Emmy award winning Costume Designer Janie Bryant to create a picture-perfect 1960s atmosphere through their design choices for outfits, artwork and, more importantly for this article, watches. If you can look past the appalling sexism, adultery (hey, it was New York City in the 1960s), questionable morals and hint of racism, the show pays an incredible attention to detail. Ah, “Mad Men”: the series that follows the mad, mad lives of the ad men and women(!) of Madison Avenue in the 1960s.
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